About

Who am I

Over 10 years’ experience covering director-level roles focusing on developing marketing communication strategies, media planning and buying on all mass-media on behalf of the agency's flagship multinational accounts, both online and offline.

Extensive experience in digital marketing coupled with technical knowledge gained in several markets and working on multinational accounts.

Strongly interested and motivated in growing my career by helping companies in driving their marketing communication strategies exploiting the countless opportunities deriving from the integration of offline communication with digital world and e-commerce.

Il mio CV

Work History

Professional Experience

peugeot

Digital Marketing Consultant

Peugeot

Digital marketing activities coordination (paid adv, content, tech) for peugeot.it

Dec 2016 - today
twitter

Senior Account

Twitter

Sales management of Twitter’s advertising products for top clients such as Fiat Auto Group, Maserati, Unieuro, Ferrero, Prada.

April 2016 - November 2016
groupm

Head of Performance Marketing

MediaCom

Led the digital media team providing solutions that focus on search marketing, display advertising, programmatic buying and social media which integrate into the overall clients’ communication mix.

September 2014 - March 2016
zenith

Head of Performics

Performics

Launched, scaled and led Performics Italy, coordinating a team of 10 experts. Managed biddable media (paid search, social media, display advertising, SEO and web analytics) operations of top Italian blue chip companies.

Jan 2011 - Aug 2014
Education

Formazione

universita-milano

Università Statale di Milano

Corso di Laurea "Comunicazione e Società"

Currently pursuing second degree studies in communication and society

2017
Publicis

Publicis Parigi

Advertising Advanced Course

Advertising Management course for young potentials

2000
EBS Milano

European Business School, Milan, Paris, London

Bachelor of Arts in International Marketing

Degree in International Marketing 1994

Testimonials

someone

Leone Fossati

Programmatic Buying Director / Omnicom Media Group

Davide si è dimostrato un referente eccezionale sia dal punto di vista professionale, sia da quello umano. Sempre aperto a nuove idee e soluzioni da condividere, conduce il team con l'esperienza e la naturalezza.

someone

Gaspare d'Ignoti

MVNO Senior Business Manager / H3G

He was a great co-worker and a friend. I would't be where i am without his support.

Download Resume - Italian Download Resume - English

Skills

Competenze Professionali

“The strength of a man's virtue should not be measured by his special exertions, but by his habitual acts”

Specialties: Grounded in traditional media planning and buying while also having significant experience across all facets of integrated marketing communications with focus on digital.


Core competencies in managing complex programmes of Search Engine Marketing, SEO, Social Media, Display Advertising, E-Commerce, lead generation programs, Mobile and Web Analytics measurement/tracking through free and proprietary tools.

  • Digital Marketing
    90%
  • Offline Media Strategy and Planning
    78%
  • Social Media Management (FB, IG, TW, YT)
    80%
  • Content Strategy and Management
    75%
  • Website Optimization and measurement
    70%

Beginner

Average

Advanced

Master

Soft Skills

In my 10+ years' experience I had the opportunity to work with colleagues around the world, attended several company events as speaker and managed wonderful teams.

English

Presentation Skills

Team Management