Over 10 years’ experience covering director-level roles focusing on developing marketing communication strategies, media planning and buying on all mass-media on behalf of the agency's flagship multinational accounts, both online and offline.
Extensive experience in digital marketing coupled with technical knowledge gained in several markets and working on multinational accounts.
Strongly interested and motivated in growing my career by helping companies in driving their marketing communication strategies exploiting the countless opportunities deriving from the integration of offline communication with digital world and e-commerce.
Digital marketing activities coordination (paid adv, content, tech) for peugeot.itDec 2016 - today
Sales management of Twitter’s advertising products for top clients such as Fiat Auto Group, Maserati, Unieuro, Ferrero, Prada.April 2016 - November 2016
Led the digital media team providing solutions that focus on search marketing, display advertising, programmatic buying and social media which integrate into the overall clients’ communication mix.September 2014 - March 2016
Launched, scaled and led Performics Italy, coordinating a team of 10 experts. Managed biddable media (paid search, social media, display advertising, SEO and web analytics) operations of top Italian blue chip companies.Jan 2011 - Aug 2014
Currently pursuing second degree studies in communication and society2017
Advertising Management course for young potentials2000
Degree in International Marketing 1994
Davide si è dimostrato un referente eccezionale sia dal punto di vista professionale, sia da quello umano. Sempre aperto a nuove idee e soluzioni da condividere, conduce il team con l'esperienza e la naturalezza.
He was a great co-worker and a friend. I would't be where i am without his support.
Specialties: Grounded in traditional media planning and buying while also having significant experience across all facets of integrated marketing communications with focus on digital.
Core competencies in managing complex programmes of Search Engine Marketing, SEO, Social Media, Display Advertising, E-Commerce, lead generation programs, Mobile and Web Analytics measurement/tracking through free and proprietary tools.
In my 10+ years' experience I had the opportunity to work with colleagues around the world, attended several company events as speaker and managed wonderful teams.